James J. Hill Reference Library (jjhill.org): One of the nation's premier business libraries to bring you FREE and affordably priced tools and resources you can use to create a better business plan based on relevant and credible data.
Appendix - Resumes of principals/management; letters of recommendation from current business associates/customers/suppliers; marketing research data; demographic data; leases or contracts in place or as promised; business licenses; price lists from suppliers; trade or industry articles or data; floor plans; information on subcontractors; liability insurance policies.
But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
When you hire a business plan consultant with a firm grasp on all business practices, your company will function efficiently. Apart from consulting, this person can act as a coach by motivating your salespeople with training sessions to enhance their marketing and sales skills. He or she can also serve as a broker, in the event you decide to acquire other companies that can make your business stronger and more competitive. Whatever you do, make sure to hire one or several to give you an edge over the competition.
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