By Dieter Abt at April 09 2019 08:16:36
At this point, you may be tempted to skip writing a business plan altogether, viewing it as an unnecessary exercise in jumping-through-the-hoops, suggested by some old business professor who probably never held down a "real" job anyway.
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But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
There are a number of ways of going about the process of writing a good business plan. One of the most tried and time tested ways that works well is using a business plan template.
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