By Phillipp Fischer at February 07 2019 04:49:37
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
While these are easily available online, some of them are way better than the others. A lot depends on the approach that goes into writing the business plan.
But your idea may be so new that you may also need to talk to potential customers, host some focus groups, talk to an ad agency, or maybe even make a prototype and float it past some people. Be prepared to spend the time. Remember, it's not about the Plan but the Planning.
Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
creative agency business plan pdf