By Tobias Barth at January 30 2019 22:49:19
When you hire a business plan consultant with a firm grasp on all business practices, your company will function efficiently. Apart from consulting, this person can act as a coach by motivating your salespeople with training sessions to enhance their marketing and sales skills. He or she can also serve as a broker, in the event you decide to acquire other companies that can make your business stronger and more competitive. Whatever you do, make sure to hire one or several to give you an edge over the competition.
If you know all of these except for Marketing, say, then this is where you will need to invest some time and effort. You can find a wealth of information by utilizing the traditional data sources such as chambers of commerce, major cities' websites, trade associations, the US Census Bureau, trade journals, magazine and online articles and advertising, etc. Performing keyword searches on Google, or Ask will bring up websites to check out. Following are some places to start:
Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.
Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.
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