Introduction - What is the name and address of the business? Who are the principals, their titles, and their addresses? What is the nature or purpose of the business? What is your launch date? How much start-up and/or operating capital is needed?
After doing this, they will give recommendations based on what they find. If there are coffee shops already in place, one recommendation they might make would be to include free Wi-Fi as a way to bring in more customers.
They can present you with the very best prospect of being successful - if you happen to be looking to acquire loans or even just in case you simply need a high quality reliable schedule to adopt while starting out, making use of a professional to counsel you and additionally compose your plan for you might give you the greatest chance for financial success.
Executive Summary - One to three pages that summarize all the information to follow; come back and write this last.